In the words of the resilient Mr Kazeem Olajide, the fast-growing online news magazine, Alore TV, is a journey of passion, journalism and digital innovation, first launched on facebook in 2014. In this interview with TheTabloid.net, the restless media practitioner offers an insight into his adventure as president of his organisation. Excerpts.
How did the Alore Tv take off?
It is the story of passion, resilience, innovation, and an unwavering commitment to journalism. I had already established myself in the media industry before launching the platform.
Can you be explicit here?
Having risen to the position of editor in a newspaper organization, I later transitioned into electronic media at the AK Media Concept, where I served as Head of Sales and Marketing. My deep love for journalism inspired me to establish the Alore TV on Facebook in 2014.
What was the idea behind the concept?
The idea was simple but ambitious: to remain connected to the profession I love while preserving and building upon the experience, relationships, and professional values I had developed during my years of service at the Aláròyé, Alárìyá Oòduà, and African Pride, an international magazine based in Italy.
Essentially, the Alore TV was founded on the principles of credibility, accessibility, professionalism, and innovation.
What was the vision in the beginning?
The platform was created to provide timely, accurate, and engaging news to audiences in Nigeria and across the globe.
Can you share more of your background in the industry?
I had already built a solid reputation having spent approximately 11 years practising journalism. My extensive experience in reporting, editing, interviewing, news gathering, content production, media management, sales, and marketing provided the foundation upon which the Alore TV was established at a time when digital journalism in Nigeria was still in its developmental stage.
What was the focus?
The platform focused on delivering breaking news, human-interest stories, entertainment updates, political developments, religious affairs, and cultural events. Its unique approach to storytelling and its ability to connect with audiences through local and indigenous content quickly earned it a loyal and growing following.
How did it expand to what it is today?
As the media landscape evolved, we have expanded beyond Facebook and established a strong presence on YouTube, TikTok, and other digital platforms. This strategic expansion transformed the organization from a simple online news page into a multimedia broadcasting brand that combined traditional journalism with modern digital storytelling. Through video production, live interviews, documentaries, special reports, and short-form digital content, we have successfully adapted to the changing habits of modern news consumers.
What is your rating today?
We have become a major force in digital journalism, reaching millions of people through our various social media channels. The platform boasts more than 700,000 followers on Facebook, over 50,000 subscribers on YouTube, and more than 50,000 followers on TikTok, in addition to its growing audience across other digital platforms.
What is its distinct identity?
One of the defining characteristics is its unwavering commitment to promoting Yoruba culture, entertainment, politics, religion, and social development. Through exclusive interviews, breaking news reports, cultural documentaries, and special features, the platform has continued to amplify important voices while preserving indigenous values, traditions, and cultural heritage.
Can you highlight few of your accomplishments so far?
Over the years, we have interviewed numerous notable personalities from different sectors, including politicians, religious leaders, entertainers, traditional rulers, business executives, and other public figures. These interviews have strengthened the platform’s reputation as a trusted source of information and an influential voice in Nigeria’s digital media landscape. Our remarkable growth reflects our vision, dedication, and professional experience.
Where next from here?
We are set to become Africa’s leading indigenous digital media platform by promoting credible journalism and preserving cultural heritage through technology, innovation, and responsible storytelling.
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